Taking part in the Tourism Challenge? Plan your visit »

Tourism Challenge 2026

A photograph of the exhibition Highlights from the Collection, featuring a light box work by Jeff Wall and a green highway sign with lights on top that reads: Entering the City of Vancouver, but Ron Terada. A woman is blurred at the centre of the image as she walks through the room.
Installation view of Highlights from the Collection, exhibition at the Vancouver Art Gallery, April 1, 2026 to January 6, 2030, Photo: Vancouver Art Gallery

Local Voices. Global Perspectives.

Step into one of North America’s most innovative visual arts institutions—right in the heart of downtown Vancouver.

Home to the world’s most significant collection of works by iconic Canadian artist Emily Carr and celebrated for its leadership in Indigenous and Asia Pacific art, the Vancouver Art Gallery showcases powerful historical and contemporary exhibitions, enriched by a permanent collection of more than 13,000 works.

In one visit, discover world-class exhibitions, thought-provoking narratives and uniquely West Coast perspectives—a cultural experience you won’t find anywhere else.

We look forward to welcoming 2026 Tourism Challenge participants!

This year’s Challenge runs from April 18 to May 31, 2026.

When you arrive at the Gallery, present your Tourism Challenge passport and valid ID at the check-in desk in the Lobby to receive admission for you and one guest.

Please note that the Gallery is closed on Tuesdays until May 19, 2026. Stamps will not be provided during Free First Friday Night presented by BMO on May 1, over the long weekend from May 15 to 18 or during special events.

About the Tourism Challenge

The Tourism Challenge is a long-standing Vancouver tradition that invites tourism and hospitality professionals to explore the region’s top attractions, hotels and experiences. Each year, participants rediscover what makes Vancouver and the Coast Mountains region unique, building the knowledge and confidence to better welcome and guide visitors.

The program is open to registered partners from across the region, from Hope to Whistler, including attractions, hotels, tour operators and visitor services.

Make The Most of Your Visit