Vancouver artist Elizabeth Zvonar conjures romantic sentiment and melancholic undertones in The Experience, a bleached-out collage that boldly positions itself in downtown Vancouver during the dreary winter months. A pair of sunglasses in the foreground of a celestial landscape from Mars reads like a postcard from the future. The eighteen-metre banner is framed by a reflective pool of water and colour. The Experience combines the materials and strategies employed in advertising to create tangential connections between social agency and advertorial entertainment. Zvonar’s ambitious reproduction of a hand-cut collage is presented as part of MashUp: The Birth of Modern Culture, a major group exhibition tracing the history of mashup culture across diverse disciplines, presented at the Vancouver Art Gallery from February to June, 2016.
Organized by the Vancouver Art Gallery and curated by Diana Freundl, Assistant Curator